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Product Marketing Specialist



Marketing & Communications, Product
Miami, FL, USA
Posted on Saturday, May 18, 2024

Kaseya® is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide. Kaseya’s best-in-breed technologies allow organizations to efficiently manage and secure IT to drive sustained business success. Kaseya has achieved sustained, strong double-digit growth over the past several years and is backed by Insight Venture Partners, a leading global private equity firm investing in high-growth technology and software companies that drive transformative change in the industries they serve.

Founded in 2000, Kaseya currently serves customers in over 20 countries across a wide variety of industries and manages over 15 million endpoints worldwide. To learn more about our company and our award-winning solutions, go to and for more information on Kaseya’s culture, please click here: Kaseya Culture.

Kaseya is not your typical company. We are not afraid to tell you exactly who we are and our expectations. We have achieved record levels of success being BOLD, being GRITTY, being ACCOUNTABLE. The thousands of people that succeed at Kaseya are prepared to go above and beyond for the betterment of our customers, and the betterment of their careers and long-term financial wealth.

Product Marketing Specialist

Office Based

Full-time position

Kaseya’s backup suite is a leader in the B2B data protection space, with a mission to ensure our client’s data and applications are always available, always secure. Kaseya is looking for a Product Marketing Specialist to help drive this mission. Reporting directly to the Vice President of Product Marketing, this position will be responsible for driving awareness, demand, and enablement for one or more data protection products.

Perhaps the most important function will be to grasp how our products can help potential Managed Service Provider (MSPs) and Internal IT buyers solve their data protection challenges and with that create compelling messages and content around our value proposition.


  • Product launch planning and execution
  • Working with Demand Generation to develop new customer lead generation plans
  • Working with Customers Marketing to develop cross-sell / upsell lead generation plans
  • Case study creation – including customer interviews and story writing
  • Sales team enablement
  • Asset creation and management
    • Lead magnets (ie, whitepapers, eBooks, surveys)
    • Campaign assets (ie, emails, website content)
    • Collateral (ie, datasheets)
    • Sales tools and enablement


  • 5+ years of product marketing experience
  • Direct knowledge/experience with backup and disaster recovery
  • Familiarity with backup products like Veeam, Barracuda, Rubrik, N-Able Cove, Acronis, etc.
  • Comfortable using collaboration and CRM tools (ie, Microsoft Teams, Zoom, Salesforce)
  • Hands-on experience hosting external webinars and demonstrations, as well as internal presentations and sales training
  • Excellent project management skills to allow for timely planning, execution and reporting on multiple projects, and the ability to perform in fast-paced and high-energy environment.
  • Creativity and strategic thinking to test, rapidly iterate, and take calculated risks.
  • Establishing clear goals and measurements. Consistently aligns resources to goals; accepts mistakes and course corrects quickly. Demonstrated ability to leverage data (dashboards, organizational KPI’s) to drive ROI.

Join the Kaseya growth rocket ship and see how we are #ChangingLives !

Additional information
Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.