Our Opportunity:

Chewy is seeking a customer-centric Associate Director of Healthcare Marketing to join our growing Healthcare Marketing team. In this role, you will manage a team to develop and implement full-funnel marketing strategies that drive customer acquisition, engagement, and retention across our portfolio of Healthcare Services, including Insurance and Virtual Care Services.

This is a high-impact leadership role that blends strategic thinking, creative execution, and operational rigor to deliver campaigns that improve pet health and deepen customer trust.

What You’ll Do:

• Lead a team to develop and implement customer acquisition and retention strategies across Chewy’s Healthcare Services portfolio, including Insurance and Virtual Care Services.
• Handle the healthcare marketing budget and lead cross-functional partners, including Media and Performance Marketing, to optimize spend and improve ROI.
• Build and launch integrated go-to-market plans that drive awareness, adoption, and loyalty through digital and offline channels.
• Leverage customer insights, behavioral data, and market trends to advise positioning, messaging, and campaign strategy.
• Partner with product, category management, brand, creative, CRM, analytics, and legal/compliance teams to drive effective cross-functional execution.
• Author and present campaign briefs, GTM documents, calendars, and performance summaries to internal team members and senior leadership.
• Define and track success metrics, uncover insights, and continually refine campaign strategies based on results.
• Ensure all marketing initiatives align with regulatory and healthcare compliance requirements.
• Establish scalable processes, frameworks, and playbooks to enable cross-team efficiency.
• Conduct robust post-mortems to identify takeaways and fuel continuous improvement.

What You’ll Need:

• 10+ years of experience in marketing, product marketing, or brand management, ideally in ecommerce, physical retail, or digital services, or related industries.
• Proven success in handling marketing budgets and leading cross-functional marketing efforts across full funnel campaigns that drive customer growth and retention.
• Strong leadership skills with experience in building and mentoring teams.
• Deep experience in customer lifecycle marketing, campaign execution, and performance optimization.
• Product marketing experience preferred, particularly in go-to-market execution, messaging, and positioning.
• Strong analytical abilities with a data-first approach to decision-making.
• Excellent communication and storytelling abilities. You can distill complex topics into simple, compelling narratives.
• High degree of ownership, adaptability, and drive in fast-paced environments.
• Bachelor’s degree in marketing or similar areas required. Master’s in business administration (MBA) preferred.

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