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Senior Director, Brand  Management Private Brands



Sales & Business Development
Plantation, FL, USA
Posted on Tuesday, February 27, 2024

Our Opportunity:

Chewy is looking for a Senior Director, Brand Management Private Brands to lead our Private Brand Platform Teams. The ideal candidate is highly motivated, goal-oriented, and an analytical hands-on leader who excels in a fast-paced environment. He/she is experienced in private/owned brands and is equally passionate about building great brands, e-commerce, and disrupting the pet industry. This leader will have accountability for the entire portfolio of Chewy’s private brands like American Journey, Frisco, Vibeful just to name a few. The Private Brand platform business unit team is a highly cross-functional group that is the primary interface with numerous other organizations across the company including Merchandising, Marketing, Operations, R&D, Quality, Sourcing, and Technology. The role reports to the VP, Private Brands and is accountable for the full P&L and strategy of our proprietary brands business unit.

What You’ll Do:

  • Own and manage the operating P&L for our Private Brands with appropriate top and bottom-line goal setting for one to five years; Create and manage appropriate input goals across assortment, price, availability, and customer engagement.
  • Partner with consumer insights team to uncover consumer insights for the creation of new brands, portfolio expansion or changes to existing brands in the portfolio.
  • Create vision for long range assortment plan. Develop specific business strategies and plans to meet financial targets
  • Create and manage a 3-year product and brand pipeline resulting in pet products and our customers rave, wag, and purr about.
  • Own creation of Private Brands annual operating plans and the alignment with key cross-functional partners
  • Demonstrate consistent curiosity and high standards to continuously evaluate new opportunities and improvements across our portfolio.
  • Lead and mentor individuals to create a high performing team

What You’ll Need:

  • 15+ years in brand marketing and/or general management positions in top retail, or e-commerce organizations.
  • Experience building great consumer-facing businesses and brands.
  • Adept at working in a cross-functional, matrixed organization
  • Experience managing multiple brands as a holistic ecosystem as well as individually
  • Ability to operate simultaneously and effectively in both tactical and strategic modes.
  • Highly analytical business leader who can drive significant value in the P&L.
  • Experience developing brand and product strategies for consumer-facing brands.
  • Experience leading, coaching, and developing a team.
  • An ability to flawlessly multi-task and thrive under pressure and deadlines
  • Experience building and evaluating new business cases and a track record of operationalizing innovation and ideas into large scale revenue and profit generation.
  • Experience building and managing high performing teams and cross-functional leadership.
  • Expert in utilizing a number of different methodologies to understand consumers, identify opportunity areas and drive cohesive experiences
  • Demonstrates excellent written and verbal skills; experience authoring documents and detailed operational plans supported with key insights to lead effective decision making; Excellent verbal and written communication skills at all levels including with senior executives
  • BA / BS in relevant field and relevant experience

Bonus (if applicable):

  • Experience in E-commerce, Private Label, Retail

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact

If you have a question regarding your application, please contact

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