Royal Caribbean Group’s Digital team is seeking a hands-on Manager, Digital Analytics & Tag Management to lead the end-to-end tagging, data layer engineering, and analytics implementation that powers the trade partner digital ecosystem, including CruisingPower.com, Espresso, external booking tools, and other B2B applications.

This role oversees all aspects of Tealium iQ (or equivalent enterprise tag management systems), owns measurement frameworks for automation growth (sales & service), and ensures high-quality data flows that drive revenue, operational efficiency, and partner self-service adoption across Royal Caribbean International, Celebrity Cruises, and Silversea.

The manager also leads a team of 2–3 specialists/analysts and collaborates closely with Product, Engineering, Revenue Management, Marketing, Trade Support & Service, and global markets. This position requires deep technical expertise — not a Product Manager or Project Manager role — and is essential to our strategy to modernize digital capabilities, enhance self-service, and expand automation across the trade ecosystem.

Essential Duties and Responsibilities

Tag Management & Data Layer Ownership

• Own and administer Tealium iQ (or Adobe Launch/GTM): tags, load rules, extensions, data enrichment, consent management, governance standards, and publish workflows.
• Architect and maintain data layers and event schemas across multiple brand sites and B2B tools.
• Lead end‑to‑end implementation and QA using Chrome DevTools, Charles/Fiddler, network debugging, and vendor tag validators.

Analytics Measurement & Data Quality

• Develop measurement frameworks tied to automation growth, conversion, revenue, and partner self‑service KPIs.
• Ensure clean, reliable event capture that supports BI dashboards, forecasting models, and commercial decision-making.
• Partner with Data/MarTech to pipe events into Power BI datasets, author DAX/SQL, and ensure data accuracy for reporting.

Strategy, Optimization & Commercial Impact

• Analyze digital performance across partner funnels; identify optimization and automation opportunities to drive revenue growth and cost savings.
• Present insights, recommendations, and roadmaps to executives and cross‑functional leadership teams.
• Contribute to long‑range planning, annual planning, and prioritization of initiatives that expand automation adoption globally.

Governance, Compliance & Risk Management

• Enforce tagging governance, privacy/compliance standards (consent categories, opt‑in frameworks), and brand/trade policy compliance.
• Monitor and resolve rebating violations, copyright/trademark issues, and domain recovery (in partnership with Legal/Brand).

Leadership & Cross‑Functional Collaboration

• Lead, coach, and develop a team of 2–3 technical contributors in analytics implementation and automation strategy.
• Manage stakeholder relationships across IT, Product, Engineering, Marketing, Revenue Management, and Trade Support & Service.
• Oversee multiple workstreams, intake processes, backlog prioritization, and cross-team communication.

Qualifications, Knowledge and Skills

Required

• 7+ years of experience in digital analytics implementation within a large or enterprise environment.
• Expert hands‑on experience with enterprise TMS such as Tealium iQ (strongly preferred), Adobe Launch, or Google Tag Manager.
• Deep experience designing and governing data layers, event schemas, tagging specifications, and QA workflows.
• Strong analytics skills: Power BI (DAX), SQL, and working knowledge of Python for analytical tasks.
• Proficiency with debugging tools: Chrome DevTools, Charles/Fiddler, network request analysis, and tag auditing tools.
• Demonstrated ability to convert data into actionable recommendations that drive revenue, automation, and operational efficiency.
• Experience managing/mentoring technical contributors and leading multi‑disciplinary stakeholder groups.
• Excellent communication, executive presentation skills, and cross-functional influence.
• Bachelor’s degree or equivalent experience.

Preferred

• Experience with multi-brand digital ecosystems, B2B eCommerce, or travel/cruise industry platforms.
• Knowledge of server-side tagging, CJA/Adobe Analytics, GA4, CDPs (e.g., Tealium AudienceStream), and privacy frameworks (GDPR/CCPA).
• Experience with budgeting, vendor negotiations, or MarTech cost-management initiatives.

Agency and Third-Party Submissions: Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.