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Royal Caribbean Group’s Marketing Team has an exciting career opportunity for a full time Influencer Marketing Account Executive reporting to the Sr Manager Social Media Partnerships & Activations.

This position will be working onsite from Miami.

Position Summary:

The Influencer Marketing Account Executive will play a key role in managing and executing influencer partnerships to amplify brand reach and engagement. As well as managing our in-house crew ambassador program. This position involves collaborating with influencers, developing strategic marketing campaigns, and maintaining client relationships to ensure successful outcomes. The ideal candidate should possess excellent communication skills, a deep understanding of social media trends, and a passion for innovative marketing solutions.

Essential Duties and Responsibilities:

• Identify, engage, and build relationships with influencers across various platforms.
• Negotiate contracts and terms of collaboration with influencers and their management teams.
• Collaborate with partners to develop creative influencer marketing strategies that align with brand goals.
• Design and execute influencer campaigns, ensuring alignment with overall marketing objectives and yielding high results.
• Coordinate the planning, execution, and monitoring of influencer campaigns to ensure timely delivery and effectiveness.
• Manage multiple projects simultaneously, while ensuring quality and adherence to deadlines.
• Track and analyze campaign performance metrics to assess ROI and effectiveness.
• Prepare detailed reports for leadership highlighting campaign results and insights.
• Stay updated on industry trends, emerging social media platforms, and influencer marketing best practices.
• Conduct competitive analysis to identify potential opportunities for differentiation and growth.
• Act as a primary point of contact for partners, providing regular updates and addressing any inquiries or concerns.
• Attend industry events, conferences, and networking opportunities to expand the agency’s influence and connections within the influencer marketing space.
• Collaborate with cross-functional teams, including marketing, PR, F&B, Entertainment, Private Destinations, Casino and Revenue, to ensure cohesive brand messaging and strategy execution.

Qualifications, Knowledge and Skills:

• List the minimum level of education and experience required to perform the work at the entry level of the job.
• Bachelor’s Degree in Marketing, Communications, Public Relations, Business or a related field.
• 1-3 years of experience in influencer marketing, social media management or public relations.
• Proven track record of managing influencer campaigns from concept to execution.
• Strong Communication: Excellent verbal and written communication skills, with the ability to effectively present ideas and build relationships.
• Negotiation Skills: Proficiency in negotiating contracts and terms with influencers and partners.
• Project Management: Strong organizational and multitasking skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
• Analytical Skills: Anility to analyze campaign performance metrics and derive actionable insights.
• Creative Thinking: Capable of developing innovative marketing strategies that resonate with target audience.
• Interpersonal Skills: strong relationship-building skills, with the ability to connect with influencers, vendors, and team members effectively.
• Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt to changing client needs and industry trends.
  

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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