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Lead, Brand & Product Marketing

Royal Caribbean Group

Royal Caribbean Group

Marketing & Communications, Product
Miami, FL, USA
Posted on Saturday, June 29, 2024

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

The Royal Caribbean Group’s Royal Caribbean International brand has an exciting career opportunity for a full time Lead, Brand & Product Marketing on the Marketing team reporting to the Marketing department.

This position will be working onsite from Miami.

Position Summary:

The Lead, Brand and Product Marketing, defines and develops strategic positioning and marketing campaigns for key consumer products, which may include new ships/destinations, revitalized ships, guest programs, or volatile products in ever-shifting or highly competitive markets. Under the direction of the Senior Brand and Product Marketing Manager, this role provides strategic guidance about these key products to domestic and global marketing teams, to ensure a robust, consistent, fully integrated marketing effort. Key to this role is the facilitation of communication between internal stakeholders and outside vendors related to the development of strategic approach, marketing tactics, consumer messaging, visual assets including computer generated imagery of products, and other supporting campaign elements to launch new and evolving products across consumer channels. After product launch, the Lead role documents and assesses revenue performance and consumer feedback, and will continue to activate marketing teams as needed to support the product, should it be falling short of goal in any area of measurement.

Essential Duties and Responsibilities:

  • Leads the development of product launch campaigns, for both digital and traditional advertising channels, to introduce and support key product offerings from the brand.
  • Collaborates with each marketing channel to evaluate and soundly guide their independent planning strategies.
  • Ensures alignment in timing, strategy, message, audience, and extent of marketing effort to support the product campaign across all channels.
  • Evaluates the products key markets and potential target audiences to identify marketing opportunities and messages that will resonate with the audience.
  • Works with internal analytic and insight groups to identify areas of product opportunity or weakness early on, to proactively address these situations with effective marketing actions.
  • Develops detailed timelines to determine the most effective time to launch or push product marketing campaigns across different channels and markets.
  • Works with internal and external creative teams to brief the approach, and oversee the development of advertising visuals, messages, video and more assets to support product campaigns.
  • Assesses and documents post-launch campaign performance, to determine whether further marketing actions are needed to achieve revenue goals.
  • Develops content for campaign kickoff meetings, marketing conference calls, and other methods to inform and align partner teams on upcoming marketing plans.
  • Ensures the accuracy of product-related information in the marketplace; works to immediately resolve misinformation or consumer confusion.
  • Organizes related strategic documents and campaign assets on a centralized hub so all supporting marketing teams can leverage for their own communications.
  • Facilitates the development of campaign presentations to executive leaders.
  • Provides weekly reporting and status updates to department leadership.
  • Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform other job-related duties assigned by their supervisor or management.

Qualifications, Knowledge, and Skills:

  • Bachelor’s degree in marketing, Advertising, or related field experience.
  • Experience with print/media/digital/CGI assets.
  • 5+ years’ experience in advertising, marketing, or creative team
  • Must possess excellent communication skills.
  • Strong organizational skills and the ability to juggle multiple assignments.
  • Proficient in Microsoft Office
  • Basic knowledge of Adobe Creative Suite a plus
  • Able to provide recommendations for streamlining processes and systems based on previous experience.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.