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Sr. Account Executive, Media Relations PR

Royal Caribbean Group

Royal Caribbean Group

Marketing & Communications, Sales & Business Development
Miami, FL, USA
Posted on Tuesday, June 11, 2024

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

The Royal Caribbean Group’s Royal Caribbean International brand has an exciting career opportunity for a full time Sr. Account Executive, Media Relations PR on the Marketing Team reporting to the Manager, Brand Media Relations.

This position will work on-site in Miami, Florida

Position Summary:

This is an important, strategic role in the implementation of public relations programs designed to create and maintain favorable public image for the organization. In this position, you will need to be a communications and public relations professional, capable of assisting with directing projects and project teams, and producing content of the highest caliber. The position may focus on any of the following professional areas including media and influencer relations, storytelling, press tours, PR agency relations and event support and staffing.

Essential Duties and Responsibilities:

  • Support in executing strategies to secure impactful media coverage for Royal Caribbean International, subject matter experts, products, services, and events, including pitching and engaging reporters, facilitating media interviews, and supporting executives.

  • Build and maintain key professional relationships with significant media outlets and key journalists.

  • Support in directing the activities of external agencies and internal teams as needed.

  • Independently develop and execute appropriate strategies to address communication challenges.

  • Oversee significant communications programs, which may include promotions, press trips, press conferences, executive briefings.

  • Handle incoming media inquiries and responses.

  • Create innovative approaches to generating coverage in the media, draft press releases, talking points, and statements.

  • Track press coverage and write coverage reports analyzing the output and success of media relations efforts.

  • Plan and implement group and individual press trips and liaise with appropriate personnel on requests.

  • Stay abreast of latest industry developments, trends, and shifts in the travel industry.

  • Travel as needed.

Qualifications, Knowledge and Skills:

  • Bachelor's degree in related field or equivalent, directly related experience required.

  • 5-7 years of PR agency, public relations, journalism, or corporate communications experience.

  • Experience with media relations.

  • Strong skills in pitching and comfortable reaching out to top tier media.

  • Flexibility to work outside normal hours and travel as appropriate (domestic and international).

  • Experience in travel industry and working for a global company ideal, but not essential.

  • Strong ability to interact with senior leaders and build effective relationships within the company, public, guests and media.

  • Strong planning capabilities to identify and prioritize communication strategies and activities as well as to meet the deadlines required to support media and business needs.

  • Strong writing skills – message creation experience a plus.

  • Excellent research, written, verbal, and presentation skills.

  • Detail oriented with strong organizational skills and the ability to work in fast-paced, high-volume environment.

  • Goal oriented and action-focused, practical, and self-disciplined.

  • Ability to assist in coordinating projects or participate in cross-functional teams.

  • Effortlessly organized self-motivator with a wealth of creative ideas.

  • Understanding of social media, influencers, and emerging media.

  • Strong project management, planning, evaluation, and analytical capabilities.

  • Ability to evaluate and provide constructive feedback in a timely manner.

  • Demonstrated ability to quickly analyze situations and alternatives and make prudent decisions.

  • Finger on the pulse - always up to date with trends, both inside and outside our industry.

  • Computer literate (Word, Excel, PowerPoint, email).

  • Outstanding English language proficiency. Proficiency in Spanish desirable.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.