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Lead, Product Management and Planning, Destination Experiences

Royal Caribbean Group

Royal Caribbean Group

Miami, FL, USA
Posted on Tuesday, June 11, 2024

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

Position Summary:

The Lead, Product Management and Planning for Destination Experiences plays an essential role in developing the long-term strategy and action plan for over 3000 tours to the brand’s guests. This entails conducting assessments and analysis to help develop the product positioning and communication plan for all destination experiences, as well as the model for how the brand partners and forms long term agreements with third party tour operators. Additionally, the role will contribute in creating a strategic plan to deliver various products that are not only revenue optimal, but also enhance the overall guest experience.

Many guests prefer to extend their vacation on land either before or after their sailing. The Lead will assist in developing the pre/post-cruise land vacation experience, which includes tour, hotel and transfer options. In addition to more structured tour offerings, the Lead will help construct the model for delivering hop on/hop off tours that present guests more flexibility and free time to explore the destination.

This Lead will be part of a high-performing team responsible for one of the top producing revenue-generating businesses for the brand. Reporting to a Manager or Senior Manager within Onboard Revenue in Hotel Operations, the ability of the Lead to deliver results through effective strategic planning, communication skills, process expertise and project management will have a considerable impact on the success of the brand’s long-term destination experience revenue-generating business.

Essential Duties and Responsibilities:

  • Help construct the long-term product strategy for execution and delivery as it pertains to shore excursions and cruise and land packages.
  • Develop a holistic product positioning framework for all offerings under Destination Experiences.
  • Draft and execute a recommendation for how all guest facing tour descriptions are written and presented.
  • Develop the model and standard operating procedure for various products including but not limited to Hop on/Hop off Pre/Post Cruise Tours and Overnight Experiences.
  • Assist with creating the long term agreement framework for all existing and new operators and partners.
  • Collaborate with various internal stakeholders, conducting research and analysis, identifying new opportunities, engaging new external partners, and delivering a thorough competitive assessment that will establish the long term strategic destination experiences product offering.
  • Effectively help deliver product concept briefs, product guest experience briefs and success criteria for future, long term destination experiences.
  • Support the development of communication strategies by working with marketing, the web, ecommerce, and CO teams, and develop marketing materials for trade partners.
  • Partner with new tour operators and partners in strategic regions and destinations.
  • Develop a recommendation for how the destination experience product delivery may extend to the onboard experience during strategic itineraries or on select cruise ships.
  • Develop and include a risk assessment of all strategies to ensure there is holistic understanding of the recommended product strategy.
  • Work with limited direction, usually within a complex and often ambiguous environment, to drive rigorous, fact-based recommendations to executives, functional, or regional management.
  • The role will involve liaising with internal partners in Deployment, Destination Development, Supply Chain, Marketing, Government Relations, Revenue Management, Hotel Operations, Onboard Revenue, Port Operations, IT, Guest Travel Services, Public Relations/Corporate Communications, Risk Management, Legal, Audit, Compliance, and the International Offices. It also requires supporting partnerships, product development and negotiations with external partners such as tour operators and transfer providers.
  • Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.

Qualifications, Knowledge & Skills:

  • Bachelor’s degree in related discipline or equivalent, directly related experience. Master’s degree or higher would be a plus.
  • 6 years or more in a position or project that developed and recommended a strategic framework or strategy for a brand, project or profit center. Longer tenure with this type of experience would be a plus.
  • 6 or more years or more of experience in cruise or travel industry, tour operator related business, or experience in destination product development or strategy. Longer tenure with this type of experience would be a plus.
  • Experience in working within both high-performing strategic and operational teams.
  • Strong experience in project management.
  • Ability to travel up to 10-30% of the time.
  • Very collaborative and an exemplary great communicator in speech, writing and presentation creation.
  • Highly Analytical. Ability to convert raw information into applicable strategies.
  • Proactive, demonstrate outstanding problem-solving skills and successful in a group setting.
  • Highly organized. Methodical in research, order, prioritization and implementation.
  • Strong attention to detail and process management.
  • Exceptional project management skills
  • Demonstrated ability to think strategically and frame new and complex issues.
  • Exceptionally good storyteller who can flex across technical and business, and influence people across all levels.
  • Must be disciplined and comfortable with ambiguity, possessing the maturity and capability to interact and influence across multiple levels and a global matrixed organization.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.