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Lead, Guest Commerce

Royal Caribbean Group

Royal Caribbean Group

Miami, FL, USA
Posted on Thursday, June 6, 2024

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

The Royal Caribbean Group’s Celebrity brand has an exciting career opportunity for a full Lead, Guest Commerce reporting to the Marketing team.

This position will be working onsite from Miami.

Position Summary:

The Lead for guest commerce is responsible for spearheading all global automated communications to booked guests for Pre- Cruise Commerce including Shore Excursions, Spa, Internet, Dining, Beverage, Photo, and onboard experiences. This person will be responsible for product updates and brand launches. This role will develop the data driven strategic vision around segmentation, personalization, optimization, and ROI leveraging all booked guest communication channels to maximize sales.

The Guest Commerce product lead will coordinate Onboard Revenue product teams to develop compelling, solution-based communication strategy for each Pre-Cruise Products. This role will coordinate with all channel stakeholders to ensure seamless execution that includes but not limited to brand, creative, legal, product, channels, international, and internal teams. This role will support initiatives to increase cabin penetration for Pre cruise products.

Essential Duties and Responsibilities:

  • Spearhead the execution and optimization of Automated pre cruise journeys across all markets. Own all automated journeys across all international markets and create new ones that support local markets.
  • Development of in-depth web (MCC) commerce analytics to track traffic source, and conversion by page, product, SKU, time to sailing and segment as well as promotional performance. Own insights from to make informed decisions and implement enhancements within booked guest communication and cruise planner platforms.
  • Develop and own a clear and efficient process to intake requests from Onboard Revenue partners to ensure business needs are met and prioritized by business impact within an effective timeframe.
  • Partner with the EM channel owner, and web (MCC) commerce team to execute the short-term and long-term roadmap to identify challenges and creatively solve for them.
  • Identify new or unique CRM/Digital data that can be used to execute a consistent and relative personalization/segmentation program.

Qualifications, Knowledge, and Skills:

  • College degree required. Marketing or related field is preferred.
  • 4+ years of experience in CRM, digital marketing, e-commerce, Email marketing, user-experience, content development and analytics
  • Experience managing projects
  • Experience managing Marketing campaigns
  • Must be able to work with cross functional teams
  • Pre Cruise experience is a plus
  • Must be able to work under pressure.
  • College degree required. Marketing or related field is preferred.
  • 4+ years of experience in CRM, digital marketing, e-commerce, Email marketing, user-experience, content development and analytics
  • Experience managing projects
  • Experience managing Marketing campaigns
  • Must be able to work with cross functional teams
  • Pre Cruise experience is a plus
  • Must be able to work under pressure.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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