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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

The Sr. Director, Media is responsible for leading media strategy and planning across International Regions (EMEA, LAC & APAC), for RBI's brands. Reporting to the Chief Brand Officer, this role is a key player within the International Marketing Team, responsible for creating a comprehensive media strategy that drives profitable growth across diverse regions. This includes managing agency relationships, optimizing media investments, and embedding performance marketing practices.

Responsibilities:

• Agency Management

  • Develop and nurture global agency relationships through structured management programs and lead global/international media agency pitches.

• Media Investment Management

  • Lead annual AP process for brand investments, managing appropriate levels of working, non-working, and promotional investments.

• Media Strategy & Execution

  • Design and implement an annual media management process covering strategy, planning, and trading across all media types.
  • Develop and implement an RBI proprietary integrated media model across performance and brand media for international markets.

• Performance Marketing

  • Ensure integration of performance marketing into global media agencies' strategic planning and execution processes.

• KPI & Measurement

  • Lead the establishment and tracking of media KPIs, working closely with media agencies and internal stakeholders to maximize ROI and media effectiveness.

• Collaboration & Best Practices

  • Partner with regional and local teams to upskill RBI on integrated communication strategy, while defining and coaching best practices across media channels.
  • Collaborate with media agencies, digital platforms, and regional teams to enhance digital creative, fostering innovation in markets.

• Consumer Decision Journey (CDJ)

  • Translate guest insights into actionable communication strategies by developing relevant CDJ frameworks across key media audiences.

• Global Partnerships

  • Develop strategic partnerships and joint business plans with key media and digital platforms.
  • Collaborate with Tech, Procurement, and Marketing to optimize relationships with global media agencies and digital/tech partners.

Qualifications and Competencies:

• 15+ years of experience in media management, with strong expertise in both media and digital functions at global, regional, and local levels.
• Proven experience with blue-chip global companies, previous experience in the FMCG industry is required, on both the client and agency sides.
• Previous experience with Social Media Marketing is an advantage.
• Deep understanding of evolving technological needs in media (martech, adtech) and media buying platforms, particularly programmatic.
• Track record of developing and executing integrated communication programs globally, regionally, and locally.
• Extensive experience managing cross-functional teams in matrixed organizations.
• Strong capability in managing strategic partnerships with agencies and digital partners, including media pitching.
• Thought leadership and strategic thinking, with experience presenting to and influencing C-level stakeholders.
• Proven ability to identify target audiences and develop strategies to engage, inform, and drive brand growth.
• Excellent communication, strategic, and analytical skills, with strong people management experience.
• Fluent in English; open to global travel.

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.