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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

We’re currently looking for a Category Manager to join the Popeyes Canada team. This role will play a key part in the strategic planning and performance management of priority menu categories, working closely with cross-functional teams to drive long-term brand and business success.
This position reports to the Sr. Manager, Marketing Analytics & Insights, Popeyes Canada.

Responsibilities:

Strategic Planning & Category Development

• Support the development of long-term category growth strategies by analyzing guest behavior, market trends, performance metrics, and competitive dynamics.
• Contribute to menu optimization and developing strategic business cases for new product initiatives.
• Collaborate with the Culinary team to align menu offerings with brand priorities, operational feasibility, and consumer needs.
• Help define category positioning, assortment strategies, and pricing architecture in collaboration with Finance, Supply Chain, and Marketing.

Cross-Functional Collaboration & Execution

• Partner with cross-functional teams including Culinary, Marketing, Operations, Supply Chain, and Technology to support seamless end-to-end execution of product launches and menu initiatives.
• Coordinate and track completion of menu changes across POS systems, mobile app, and third-party delivery platforms.
• Serve as a key liaison to technology vendors, ensuring all menu, pricing, and product data is delivered in the appropriate format for implementation.

Menu Operations & Change Management

• Provide consultative support during product design and execution phases to ensure menu content, format, and system requirements are accounted for.
• Prepare and publish end-user communications for restaurant teams related to menu and pricing updates.
• Review and contribute to training materials to ensure clarity and consistency around new product and menu rollouts.
• Support and track the execution of in-restaurant and digital menu tests, including the setup of test parameters and post-test evaluations.

Reporting & Continuous Improvement

• Prepare and deliver clear and concise status updates, timelines, risk assessments, and post-launch evaluations for ongoing initiatives.
• Maintain and optimize a regular cadence of menu performance reviews to uncover improvement opportunities for internal processes and guest experience.
• Lead retrospectives following major menu updates to improve future cycles of implementation and communication.

About You

At Popeyes Canada, we are looking for bold thinkers who thrive in a fast-paced, collaborative environment. You are detail-oriented and data-driven, with strong executional skills and a passion for building great guest experiences through strategic menu leadership.

Qualifications:

• Post-secondary degree in Business, Marketing, Economics, or a related discipline
• 3–4 years of relevant experience in brand/category management, product strategy, marketing, operations, or consulting
• Strong analytical and communication skills with the ability to translate data into insights and influence cross-functional partners
• Experience managing timelines, multiple stakeholders, and digital platforms in a fast-moving environment
• Proficiency in Microsoft Excel and PowerPoint; experience with SQL, Python, or reporting tools (e.g., Tableau) is an asset
• Experience in marketing campaign planning and execution (preferred)

Quick Service Restaurant (QSR) experience preferred

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.