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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

About the role

The Area Franchise Lead manages franchisee relationships for Tim Hortons within Asia Pacific and supports the implementation of global and regional strategic priorities while providing best in class advisory and strategic development for locally defined projects. This role specifically supports the China market. They are responsible for the holistic performance of the franchisees’ businesses and operated restaurants within their territory, including: franchisee profitability; sales growth via marketing strategy and communication, new product development, new channel development, and digitalization; restaurant operations; procurement; quality assurance; network planning and new restaurant development, and improving restaurant operations and guest experience. The AFL reports directly to the General Manager, Tim Hortons, APAC. Being cross-functional in nature, the AFL works closely with other functions within the organization including: Marketing, Development, Operations, Finance, Marketing, Profitability, Technology, Procurement, Quality Assurance and Legal teams.

Roles and Responsibilities

Manages Franchisee Relationships

• Liaise between corporate and franchisees

• Serves as the first point of contact for brand initiatives that affect franchisees and restaurants, and for franchisee needs across multiple functions (marketing, development, operations, procurement, and quality assurance)

• Directs compliance of franchisees; operational activities with established company policies for all functions of the business as per the above

• Prepares and presents formal performance reports of the region

• Conducts monthly business reviews with franchise owners and heads of functions of franchisees

Drives Profitability & Sales growth

• Creates growth strategy for the region and gains buy in with internal stakeholders and franchisee management teams to execute against

• Assesses effectiveness of strategic initiatives including the impact of sales, offline and online promotional activities

• Understands and influences marketing calendar and initiatives

• Builds understanding of competitive landscape and industry trends within region to determine necessary changes to strategic initiatives

• Responsible for completing any required business and/or financial reports such as ROI analyses, food cost analyses, pricing impact, and breakeven analyses

Improves Restaurant Operations & guest experience

• Uses global and regional insights and tools to support and coach franchisees to improve operations metrics as they relate to overall guest satisfaction, speed of service, including digital and off premise channels

• Problem-solves through root cause identification of operational opportunities across franchise organizations and implements change via business reviews, action plans, call cadences, and other tactics

Work & People Management

• Coordinates with cross-functional teams and stakeholders to deliver against milestones for key project timelines

Leads Restaurant Development

• Supports franchisees execution of development opportunities

• Manages pipeline of openings, closures, and remodels and helps incentivize, problem solve, and trouble shoot projects to deliver Net Restaurant Growth and Image

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.