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Director, Digital Marketing, Firehouse Subs, US&Canada

Restaurant Brands International

Restaurant Brands International

Marketing & Communications
Jacksonville, FL, USA
Posted on Monday, March 25, 2024

About Restaurant Brands International:

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

Job Overview:

RBI is a data driven organization, and this extends to Firehouse marketing, where the Director of Marketing Analytics plays an integral role in driving our marketing strategy forward. This position leads a team tasked with creating insight from restaurant and consumer level data and collaborating with others across the marketing and other functional teams to translate this insight into marketing actions that drive guest experience improvements, top line sales growth and bottom line profit gains. You will lead a team focusing on national and local performance analysis, sales planning, profitability, marketing calendar development and market test analysis amongst other ad hoc analytical priorities. The role requires a seasoned leader with experience orchestrating thoughtful, data-driven strategy in a high visibility position.

Roles and Responsibilities:

  • Lead and develop a team focused on strategic understanding of marketing data
  • Regularly present insights and strategy to senior leadership (weekly cadence)
  • Assess promotional activity, including topline, product mix, guest segmentation and geographic results using internal and third party software
  • Develop pricing and promotional strategy using financial modelling
  • Creation and optimization of analytics tools and regular reporting of insights derived from them to internal and external audiences, including senior leadership
  • Identify long-term opportunities based on research, analysis and a strategic view of the direction of the market to create a compelling guest experience that further differentiates Firehouse from others in the market
  • Partner with internal teams to develop roadmap that drives best-in-class guest experience

Required Skills:

  • 6+ years experience in a Marketing Leadership role
  • 4+ years experience working in an analytics function
  • Experience collaborating with cross-functional teams (technology, design, analytics, business) to drive results, and developing and executing against national launch plans
  • Proven experience leading teams to deliver business results through high quality, consumer products and experiences on web and mobile platforms
  • Deep Understanding of statistical modelling, data science and analytics
  • Data-driven mindset with a passion for understanding customers and results
  • Start-up mentality, eager to move quickly and work with a lean team
  • Highly curious, always looking to learn and stay ahead of trends
  • Technical knowledge to bridge the gap between business side and Engineering/IT side a plus
  • Experience in QSR or retail a plus


Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.