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Manager, Digital Execution, Firehouse Subs, US & Canada

Restaurant Brands International

Restaurant Brands International

Miami, FL, USA
Posted on Monday, January 22, 2024

About Restaurant Brands International:

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

Firehouse Subs is in an exciting digital transformation. With the fast-emerging digital environment and our guests expecting more from us every day, these teams are focused on innovation across the customer journey in and outside our restaurants, identifying the most meaningful opportunities for our guests, and developing capabilities to bring them to life.

This role is critical to the growth of our brands and supporting the strategy to driving deeper relationships with our guests.

Reporting to Group Product Manager of 1st Party Digital, this role will own the development of CRM strategies and our testing roadmap. This will include understanding business objectives to develop the execution plans for email, Push and SMS/ in-app personalization strategies, and an A/B testing program. These initiatives will be managed from ideation through to launch and measurement of impact on key metrics. Additionally, the strategy for areas of our loyalty program and management of our customer lifecycle.


  • Manage end-to-end strategy and execution of campaigns, including audience targeting, channels (email, push, sms), creative requirements, and analyzing results to drive customer engagement and purchase activity
  • Manage a CRM marketing calendar to keep cross-functional teams informed of upcoming and in-progress campaigns
  • Build out a variety of campaign types including behavioral, merchandising, product awareness, and advocacy
  • Optimize owned lifecycles, including building long-term roadmaps and executing on them
  • Execute, articulate and present progress, results and data analyses/learnings effectively to other marketing stakeholders
  • Lead initiatives to make our loyalty program competitive and profitable to ensure our guests are engaged but also not impacting negatively in our Franchisee profitability
  • Manage user lifecycles since the account creation moment

Required Skills

  • BA/BS degree in Business, Statistics or related field
  • 2 years of experience of hands-on email/CRM experience
  • Experience working knowledge in Marketing Technology and how martech stack works across ecosystem (CDP, ESP, data visualization, etc.)
  • Experience working with CRM platforms (Salesforce, Braze, Cheetahmail, etc)
  • Experience with Braze experience preferred
  • Data-driven mindset with an ability to interpret analytics and data to drive decisions and strategy
  • Start-up mentality, eager to move quickly and work with a lean team

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.