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Sr. Manager, Media and Marketing Procurement, North America

Restaurant Brands International

Restaurant Brands International

Marketing & Communications, Operations
Miami, FL, USA
Posted on Monday, January 22, 2024

About Restaurant Brands International:

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

Our Opportunity:

The Sr. Manager, Media and Marketing Procurement, North America role will be responsible for managing up to $500m spend per year including Media Buying (Traditional and Digital) and Creative Agencies

We are seeking a skilled Media Procurement Expert to develop and own the Procurement strategies and negotiate media and creative inventory for our clients (Brand CMOs and Media/Marketing Teams). Your primary objective will be through high quality strategy development and effective execution to ensure advertisements effectively reach target audiences through high-quality channels while keeping costs to a minimum.

In this role, you will need to excel in critical thinking abilities, strategy development , negotiations and establish trust and rapport with both internal clients and external media partners. Overall goal is to optimize ad exposure, ensuring RBI brand competitiveness vs competitors and effectively manage budgets to achieve maximum impact.

As a Media Procurement Expert, your responsibilities will encompass strategic media and marketing buying, campaign optimization, agency negotiation and performance analysis/management.

This role will actively prioritize and manage the following key activities and responsibilities:


  • Build, align, and sign off North America Media Buying and Creative Procurement Category Strategies
    • Be a Thought Leader on the Media Industry Market Knowledge. Ensure up to date in terms of market dynamics (as any media director)
    • Help identify target audiences and plan media campaigns
    • Understand and propose new platforms and channels
    • Assess business risks associated with current and proposed procurement approach
    • Ensure Seamless alignment with marketing and media peers- making sure their goals are the same.
  • Assess and recommend opportunities to optimize internal media support structure, including organization, process, and tools/technology, capturing any opportunities to leverage enterprise scale.
  • Supplier Relationship Management: Foster external Agency/Supplier partnerships. Set the routines, tone and Performance management agenda by which agency partners work. Behaviors must be progressive, inclusive and fair. Ensure that full value of investment profile is captured within holding company(ies).
  • Commercial Negotiations
    • Compare and negotiate rates, ad space and airtime.
    • Optimize plans and budgets according to the best media mix.
    • Monitor costs and return on investment (ROI).
  • Report to clients and build long-term relationships.


  • 5+ years of proven experience as Media Procurement expert or similar role; experience in digital media is preferred
  • Familiarity with media-buying strategy development, planning and research
  • Working knowledge of media analytics software (e.g. comScore)
  • Excellent communication and negotiation skills
  • Organizational and multitasking abilities
  • Critical thinking skills
  • Advanced level in Microsoft Office (Excel, PowerPoint, etc.)
  • Preferably BSc/BA in Marketing, Advertising or related field

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.