The Opportunity

This is not a traditional social media manager role.

We’re looking for someone who understands how to build audiences.

Someone who can spot a compelling story, identify the right angle, package it into engaging content, and consistently create videos people want to watch and share.

You’ll work closely with Refresh Miami’s leadership team to transform founder stories, startup news, podcast interviews, events, and ecosystem trends into high-performing content across LinkedIn, Instagram, X, and YouTube Shorts.

The ideal candidate combines strong storytelling instincts with a growth mindset. They understand content strategy, video production, editing, analytics, and audience development.

What Success Looks Like

Success in this role is measured by:

• Growing Refresh Miami’s social audience

• Increasing newsletter subscribers sourced from social channels

• Growing awareness of Refresh Miami and the Miami tech ecosystem

• Expanding the reach of The Miami Tech Pod

• Increasing engagement across our content

• Creating more visibility and value for partners and sponsors

Responsibilities

Content Strategy & Audience Growth

• Develop and execute Refresh Miami’s short-form content strategy

• Identify stories, trends, founders, and moments worth capturing

• Build a repeatable content engine around our news coverage, events, and podcast

• Continuously test new formats, hooks, and content ideas

• Use analytics and audience insights to improve performance over time

Video Production & Editing

• Film content at select Miami tech events and community gatherings

• Capture behind-the-scenes footage, founder interviews, and ecosystem moments

• Edit short-form videos optimized for each platform

• Repurpose podcast interviews into engaging clips

• Create content that feels native to LinkedIn, Instagram, X, and YouTube Shorts

Content Publishing

• Write compelling hooks, captions, and calls-to-action

• Manage publishing schedules across platforms

• Ensure content is optimized for reach, engagement, and conversion

• Maintain a consistent publishing cadence

Reporting & Optimization

• Track audience growth and engagement metrics

• Provide monthly performance reports and recommendations

• Identify what content is working and where opportunities exist

• Recommend adjustments based on platform trends and audience behavior

What We’re Looking For

• Demonstrated experience growing social media audiences through organic content

• Strong portfolio of short-form video work

• Exceptional storytelling and content instincts

• Experience filming and editing content independently

• Strong understanding of LinkedIn, Instagram Reels, X, and YouTube Shorts

• Ability to identify compelling moments and transform them into engaging content

• Comfortable working independently and moving quickly

• Strong communication and project management skills

• Ability to balance creativity with data-driven decision making

Bonus Points

• Experience working with media brands, newsletters, podcasts, or creator-led businesses

• Experience covering startups, venture capital, technology, or entrepreneurship

• Familiarity with the Miami startup ecosystem

• Experience growing newsletter subscriptions through social media

• Experience creating content for founders, investors, or business audiences

Logistics

• Contract / Freelance

• Part-time (approximately 10–15 hours per week)

• Miami-based preferred

• Must be available for occasional in-person filming at events, podcast recordings, and community gatherings

• Flexible schedule

Expected Deliverables

On average, we expect:

• 20–30 short-form videos per month

• Coverage of 1–2 Refresh Miami events per month

• Clips from every podcast episode

• Weekly publishing cadence across key platforms

• Monthly analytics and growth review

How to Apply

Please send:

1. A short introduction about yourself

2. Examples of social accounts you’ve personally helped grow

3. Examples of short-form videos you’ve created and edited

4. Links to your portfolio or relevant work

5. Your availability and compensation expectations

In addition, please answer the following:

• What are three content ideas you would create immediately for Refresh Miami

• What are three things you would change about our current social strategy

• Create one sample short-form video using existing Refresh Miami content and explain why you chose that approach.

We’re less interested in resumes and more interested in seeing how you think, create, and grow audiences.