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Salesforce Marketing Cloud Specialist

Focus GTS

Focus GTS

Marketing & Communications, Sales & Business Development
Miami Shores, FL, USA · Florida, USA
Posted on May 2, 2025
  • Location: Miami Shores, Florida
  • Type: Contract
  • Job #2002

Salesforce Marketing Cloud Specialist

Location: Remote (U.S.-based preferred)
Engagement Type: Subscription-based support
Duration: 6-month renewable contract (potential long-term)
Client Type: Fortune 500 enterprise – Automotive, Insurance, & Membership Services


About the Role

Our client is expanding their consultative services into the Salesforce ecosystem with a Fortune 500 enterprise client. This is a high-impact opportunity to support their Salesforce Marketing Cloud (SFMC) environment in coordination with Salesforce CRM and Adobe Experience Cloud tools. You’ll act as a strategic and technical expert within our subscription-based model — helping stabilize, optimize, and scale their marketing automation stack.


Key Responsibilities

  • Marketing Cloud Strategy & Architecture

    • Assess and improve current SFMC configuration and data practices.

    • Advise on subscriber key implementation, identity resolution, and audience deduplication.

  • Salesforce CRM Integration

    • Optimize connector usage between SFMC and Salesforce CRM.

    • Ensure accurate data syncs, campaign orchestration, and object relationships.

  • Use Case Activation

    • Translate business goals into technical SFMC workflows (Journey Builder, Automation Studio, Data Extensions).

    • Help unlock underutilized platform features for high-impact use cases.

  • Advisor + Executor Model

    • Operate independently and proactively — providing both strategic guidance and tactical implementation.

    • Reflect Navigator’s core principle: you’re not here to be managed, you’re here to lead.

  • Cross-Functional Collaboration

    • Work closely with internal client teams: marketing ops, CRM, data, and IT.

    • Communicate effectively across technical and non-technical stakeholders.

  • Documentation & Enablement

    • Document architecture and configuration decisions.

    • Provide guidance and knowledge transfer to client-side users.


Must-Have Experience

  • 5+ years of hands-on Salesforce Marketing Cloud experience.

  • Deep knowledge of subscriber key setup, contact model, and best practices for deduplication.

  • Strong understanding of Salesforce CRM and the SFMC connector.

  • Experience supporting marketing teams with limited internal expertise.

  • Proven ability to solve technical problems and build scalable solutions independently.

  • Strong communicator who thrives in a fast-paced, consultative environment.


Bonus Points For

  • Experience with CDPs (AEP, Segment, etc.) or Adobe tools (AEM, Target, Analytics).

  • Background in enterprise consumer-facing businesses (automotive, insurance, retail, travel).

  • Understanding of the Navigator model: flexible, outcome-driven support that sits between staff augmentation and traditional consulting.