Salesforce Marketing Cloud Specialist
Focus GTS
- Location: Miami Shores, Florida
- Type: Contract
- Job #2002
Salesforce Marketing Cloud Specialist
Location: Remote (U.S.-based preferred)
Engagement Type: Subscription-based support
Duration: 6-month renewable contract (potential long-term)
Client Type: Fortune 500 enterprise – Automotive, Insurance, & Membership Services
About the Role
Our client is expanding their consultative services into the Salesforce ecosystem with a Fortune 500 enterprise client. This is a high-impact opportunity to support their Salesforce Marketing Cloud (SFMC) environment in coordination with Salesforce CRM and Adobe Experience Cloud tools. You’ll act as a strategic and technical expert within our subscription-based model — helping stabilize, optimize, and scale their marketing automation stack.
Key Responsibilities
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Marketing Cloud Strategy & Architecture
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Assess and improve current SFMC configuration and data practices.
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Advise on subscriber key implementation, identity resolution, and audience deduplication.
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Salesforce CRM Integration
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Optimize connector usage between SFMC and Salesforce CRM.
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Ensure accurate data syncs, campaign orchestration, and object relationships.
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Use Case Activation
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Translate business goals into technical SFMC workflows (Journey Builder, Automation Studio, Data Extensions).
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Help unlock underutilized platform features for high-impact use cases.
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Advisor + Executor Model
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Operate independently and proactively — providing both strategic guidance and tactical implementation.
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Reflect Navigator’s core principle: you’re not here to be managed, you’re here to lead.
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Cross-Functional Collaboration
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Work closely with internal client teams: marketing ops, CRM, data, and IT.
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Communicate effectively across technical and non-technical stakeholders.
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Documentation & Enablement
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Document architecture and configuration decisions.
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Provide guidance and knowledge transfer to client-side users.
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Must-Have Experience
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5+ years of hands-on Salesforce Marketing Cloud experience.
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Deep knowledge of subscriber key setup, contact model, and best practices for deduplication.
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Strong understanding of Salesforce CRM and the SFMC connector.
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Experience supporting marketing teams with limited internal expertise.
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Proven ability to solve technical problems and build scalable solutions independently.
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Strong communicator who thrives in a fast-paced, consultative environment.
Bonus Points For
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Experience with CDPs (AEP, Segment, etc.) or Adobe tools (AEM, Target, Analytics).
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Background in enterprise consumer-facing businesses (automotive, insurance, retail, travel).
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Understanding of the Navigator model: flexible, outcome-driven support that sits between staff augmentation and traditional consulting.