Beycome is a fully digital real estate platform that lets people buy and sell homes without paying traditional commissions or dealing with layers of middlemen. Our mission is simple: make housing more affordable and give control back to consumers, powered by technology instead of outdated gatekeepers.

We’re small but mighty. Over 18,000 homes closed, more than $208M saved for our users, and we’ve done it with a lean team of six and our AI sidekick, Artur. We move fast, question everything, and build with intention. If “this is how it’s always been done” makes you uncomfortable, you’ll fit right in.

The Role

This is a high-impact role with real ownership. We’re looking for a CMO who blends performance marketing discipline with creative instincts. Someone who loves testing, iterating, and scaling what works. Someone who can look at a blank page and get excited, not scared. Someone who goes beyond ads and thinks movements, moments, hooks, emotion, and data-powered creativity. You will own the full growth funnel, from first click to long-term retention, and help redefine how real estate marketing is done.

This is not a maintenance role. It’s a build, test, and scale role with big upside for the right person.

What You’ll Do

• Own paid growth across Meta, Google, YouTube, TikTok, and emerging channels
• Build, optimize, and scale funnels that convert, not just look good
• Design and manage attribution models tied to CAC, LTV, and payback
• Partner closely with product and engineering to improve activation and retention
• Manage tracking, deep-linking, and retargeting using tools like AppsFlyer, Firebase, or Adjust
• Run constant A/B tests across creative, audiences, landing pages, and offers
• Collaborate with creative on scroll-stopping ads including UGC, video, and bold concepts
• Own budgets, scale winners, and cut losers quickly
• Report insights, performance, and learnings directly to leadership

What We’re Looking For

• Proven marketing leadership experience in real estate, proptech, or a high-growth real estate marketplace, with a strong understanding of sellers, buyers, agents, title, and mortgage.
• A true builder who can create the marketing function from the ground up, including strategy, team, technology, reporting, brand, content, paid acquisition, lifecycle marketing, and partnerships.
• A hands-on startup operator who is comfortable moving fast, testing ideas, and executing directly—not someone who needs a large team or agency to get started.
• A performance-driven leader who can build predictable customer-acquisition channels, improve conversion rates, manage CAC and ROAS, and connect every marketing initiative to revenue.
• Someone capable of positioning beycome as one connected platform for selling, buying, and closing a home, while creating a clear brand voice that stands out from traditional brokerages and other proptech companies.
• A strong cross-functional partner who can work closely with sales, product, operations, and leadership to turn customer insights and company data into campaigns that generate measurable growth.

Benefits

• Competitive compensation
• Health, dental, and vision insurance
• Paid time off
• High-impact leadership role with the opportunity to build the marketing department from the ground up

We hire people, not just resumes. To be considered, send a short video introducing yourself and why you want to build at Beycome. Email it to sam@beycome.com