The Marketing Manager in this role provides marketing support for undergraduate strategy and communications for The College of Arts & Sciences, the School of Business, the College of Health and Wellness including the School of Nursing as well as internal departments within the colleges and schools.

(This position is full-time, on Campus in Miami Shores)

Assists in the conceptualization, creation, and implementation of strategic marketing plans and campaigns.

Strategizes and implements processes that will directly impact lead conversion. Assists with strategic planning activities; prioritizes opportunities to maximize enrollment and financial targets; directs, monitors, and evaluates marketing communication and possesses a well-rounded understanding of school/ program portfolios.

Creates marketing plans for programs that are highly synergistic and drive engagement. Assists with the planning, development, and execution of marketing, program-specific branding, and advertising initiatives. Develops strategies to target key population/demographic segments. Identifies differentiators and key messaging within product line initiatives and helps position each line to grow in volume and market share and to support overall positionings. Collaborates in creating digital marketing/ social media campaigns. Collaborates and advises external enrollment vendors (RNL).

Manages Content across channels: Manages and implements execution and updates to college search profiles like Campus ESP, Niche, Scoir, Us News, College Board Connections, among others. Actively monitors undergraduate automated journeys and updates as needed. Monitors web content for undergraduate programs – reviewing and updating to maintain accuracy, relevance, and alignment with institutional goals.

Partners with Deans and program directors to develop strategic plans to increase enrollment by introducing consumer-focused insights and direct/digital marketing strategies and initiatives. Develops and employs marketing metrics that demonstrate the ROI of marketing investments across channels.

Produces, maintains, and interprets enrollment management statistical reports as well as yield projections to design and implement marketing strategies. Utilizes reporting to inform a continuous improvement model. Sets and defines KPIs across the entire enrollment funnel, ensuring clarity of marketing goals.

SPECIFIC JOB RESPONSIBILITIES:

• Collaborating closely with various stakeholders, including deans, admissions teams, program directors, and external partners, develops and implements comprehensive marketing plans that effectively reach and engage prospective students.

• Collaborates with others to develop and implement promotional and communications materials for targeted audiences which enhance awareness and utilization of programs and services.

• Leads projects and serves as an internal marketing consultant for programs and services.

• Works with Martech/ Digital Innovations, or external enrollment vendors to optimize digital marketing campaigns across various channels, including social media, search engine marketing, email marketing, and display advertising

• Utilizes analytics tools and data-driven insights to measure campaign effectiveness, identify areas for improvement, and make data-informed marketing decisions

• Reviews and optimizes lead nurturing email campaigns

• Analyzes prospect engagement data and provides recommendations for engagement opportunities

• Informs development of collateral assets to support marketing and recruiting efforts including but not limited to viewbooks, one-pagers, PPT decks, videos, web content, student profiles, etc.

• Oversees vendors, freelancers, and partners tasked with delivering elements of specific campaigns. May oversee students and other external labor resources in support of creative activities

• Manages finances related to a portion of activities executed within the larger marketing/communications budget.

• Maintains status reports and performance reports

• Maintains knowledge of trends and developments in marketing, advertising, and higher education. Maintains knowledge of generational trends as they pertain to prospective enrollment.

• Mentors and collaborates with students in The Barry Ad Company to develop their skills and experience.

This list of duties and responsibilities is not intended to be all-inclusive and may be expanded to include other duties or responsibilities as necessary.

Must possess exceptional computer skills.

Must be able to manage multiple, often competing priorities and deadlines.

Must have excellent interpersonal and presentation skills.

Education: Bachelor’s or Master’s degree in relevant field

Experience:

Minimum 8 years of relevant experience.

Higher Education Marketing experience a plus.

Knowledge, Skills, and Attitudes:

• Ability to communicate effectively in both oral and written form.
• Ability to maintain effective interpersonal relationships.
• Ability to exercise sound judgment in making critical decisions
• Knowledge of business and management principles.
• Ability to direct, manage, implement, and evaluate department operations.
• Ability to establish department goals and objectives that support the strategic plan.
• Ability to effectively plan, delegate and/or supervise the work of others.
• Ability to manage dedicated budget.

Benefits: Barry University offers a comprehensive benefits package to full-time employees that includes health, dental, vision, life insurance, retirement, tuition assistance, paid time off and work/life balance initiatives such as wellness programs, spirituality in the workplace, and training and development.

Barry University is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.