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Growth Marketing Manager

Assurant

Assurant

Marketing & Communications, Sales & Business Development
Remote
Posted on Friday, May 17, 2024

Are you an energetic and intuitive marketing generalist looking for an exciting opportunity? Our Growth Marketing team is seeking top-notch talent to join our dynamic group of individual contributors who work closely with cross-functional teams at Assurant to deliver outstanding results for our top-tier clients.

As a Growth Marketing Manager, you will support integrated marketing and communications initiatives, including developing eye-catching campaigns and marketing materials for both B2B and consumer audiences. You will also provide strategic and project management support and use cutting-edge sales enablement and other marketing technology to distribute, optimize, and measure performance for Assurant's Connected Living segment and its clients.

You’re the perfect candidate for this role if:

  • You’re great at cultivating client and stakeholder relationships
  • You’re a team player and can collaborate with broad cross-functional teams within an interdependent, matrixed structure to drive and execute marketing initiatives
  • You can make things happen in a fast-paced, dynamic, and often ambiguous environment
  • You have a proven track record in go-to-market implementations, driving projects forward and ensuring deadlines are always met
  • You have experience with developing and implementing data-driven marketing strategies for client products and services
  • You can create engaging content and messaging across B2B and consumer-facing touchpoints in the buyer’s journey
  • You can uncover and grasp business needs and identify operational opportunities to create reusable content
  • You’ve got an eye for detail and ensure accuracy, consistency, and clarity in all your work
  • You’re creative – not only as it pertains to marketing and design, but also when it comes to problem-solving
  • You’re analytical and resourceful and know when to escalate issues to management for support and/or resolution
  • You’re comfortable leaning more heavily on traditional mediums that may require non-traditional means of measuring success
  • You understand how to effectively navigate processes within large organizations and/or within regulated industries
  • You’re not afraid to get involved with routine administrative tasks, including reporting to leadership, as needed

Sound like a good fit? Here’s some other important aspects of the role.

You’d be responsible for:

  • Conducting needs analysis and taking an active role in content creation for deliverables (e.g., newsletters, articles, direct mail, brochures, presentations, point of purchase materials, sales tools and job aids, websites, apps, and customer communication channels including mail, email, and SMS messaging)
  • Identifying opportunities in the client’s omnichannel sales process to integrate products and services in a compliant manner seamlessly
  • Managing Marketing Development Funds and/or budgets as defined by the business
  • Leading in-house creative services team to execute branded marketing for traditional and digital channels, including providing direction on artistic perspective, content, and brand execution
  • Driving legal/compliance and client approval processes for all content deliverables
  • Providing marketing support for client meetings, business reviews, pitches, or RFPs
  • Developing content, campaigns, and communications targeted to your clients and prospects
  • Tracking key performance indicators (KPIs) for campaigns to evaluate success and optimize performance

So far, so good? Here’s what you’ll enjoy about this job:

  • The people – we care and support each other as a team
  • The variety – every day is different, and you’ll find yourself navigating unchartered territory in this role
  • The excitement – we’re an innovative company constantly seeking ways to continue to bring value to our clients and consumers
  • The opportunity – you’ll be regularly challenged to learn, grow, and advance within our Fortune 500 global company
  • The flexibility – we have a hybrid virtual/in-office work environment

This is what we consider the basic qualifications:

  • Bachelor's-degree in Marketing, Product Management, Business Administration, or other related field
  • 4+ years relevant experience in marketing with strong focus in digital marketing, ecommerce, consumer marketing, B2B marketing, marketing research, and analytics.
  • 2+ years consumer marketing experience including product positioning, promotions, campaigns, and sales across multiple channels
  • 2+ years’ experience working with clients/partners, exhibiting the ability to generate maximum return through effective marketing strategies and direction
  • Direct experience with developing, executing, and measuring successful B2C and B2B marketing strategies, plans, and campaigns.
  • Experience with core marketing methodologies related to product positioning, branding, promotions, market research and sales support
  • Excellent people skills; ability to build relationships, navigate cross-functional teams and internal/external resources.
  • Excellent written, verbal, and interpersonal communication skills
  • Comfortable working in matrixed environments.
  • Desire to work in a fast-paced environment with complex and changing market dynamics.

This is what we’d consider the cherry-on-top (i.e., preferred experience, skills and knowledge):

  • Master’s degree in Marketing, Business or relevant field
  • Bilingual or multilingual (English/Spanish/French/Portuguese)
  • Background in insurance, wireless carrier, retail, e-tail and/or OEM industries
  • Advanced experience with Microsoft Office programs
  • Experience in multiple marketing channels/mediums
  • Understanding of B2B2C marketing relationships

#LIRemote

#AssurantProudCR

Pay Range:

$62,000.00 - $103,400.00

Any posted pay range considers a wide range of compensation factors, including candidate background, experience and work location, while also allowing for salary growth within the position.

Expected application deadline is

06/14/2024

If date is blank then this is a pipeline requisition, and we will continue to collect applications on an ongoing basis.

Helping People Thrive in a Connected World
Connect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive. Learn more at jobs.assurant.com.

For U.S. benefit information, visit myassurantbenefits.com. For benefit information outside the U.S., please speak with your recruiter.

What’s the culture like at Assurant?
Our unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 13 countries and awarded the Fortune America’s Most Innovative Companies recognition in 2023, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our culture The Assurant Way.

Company Overview
Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.

Equal Opportunity Statement
Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.